To answer the questions of someone potentially reading this infographic for actionable information: yes, you should pull your budget from TV and move itto Internet marketing across a variety of devices and yes, your boss is probably going to ask youto regurgitate more numbers so I guess we have to move on with this.
And then - I can't really say off the top of my head, but that would probably be one of the major things that I would try and get acrossto him is just, you know, how it feels and, you know, how would he feel if he was me.